Vern, our little orphan intern with two first names (Matthew Ryan) and I went up to the Viper Room to capture the label showcase of newly signed to Warner artists, Nikki & Rich. I like to describe them as Amy Winehouse for Republicans, but I’m a pop whore and instantly fell in love. It was a good night and sort of crowded, but we got through it ok. That led to a ton of work for Vern including the video below, in which I wrote this amazing elaborate treatment for up until 5 in the morning one night, sent it to Vern and he said it’s perfect. I got so excited to do a big budget mini-documentary, EPK, montage and I was just waiting for the Executive Producer to green light it. She almost immediately called Vern after the email and said “Vern I don’t know how to say this, It’s completely wrong, this is the exact opposite of what we want to do.”
So I scooped up my wounded little heart and didn’t even end up working with Nikki & Rich again, but I had one fun night and got turned onto their music so all in all it was a great experience. Here's what they ended up with:
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